Here is a collection of resources on social media specific to marketing.
TOP 50 SITES
This feature article from the website Insider CRM explains why every business needs a presence on these social bookmarking, networking, media, and job sites.
REPORTS FROM THE FIELD
The Social Media Examiner is a free online magazine designed to help businesses discover how to best use social media tools like Facebook, Twitter and LinkedIn to find leads, increase sales and generate more brand awareness. Here is a link to the report they commissioned on the social media marketing industry.
You can find the slideshow of a report from 2009 on social media use in the theater, from blogger Devon Smith here.
Here is a slideshow of a report by Katie Dally at the University of Oregon on the Eugene Opera's effective use of social media for the performing arts.
Marc van Bree, who provides social media consulting for non-profits and cultural institutions and is currently public affairs associate at Chapin Hall at the University of Chicago, produced this Orchestras and Social Media survey in 2009. You can also find a link to his archived posts on orchestras and new media and download Orchestras and New Media: a complete guide at his site.
(There’s also some interesting organizational perspective expressed in this survey
from Vocus about how the traditional lines between PR and marketing are blurring.)
Chris Brogan, author of Social Media 101, offers 50 ways marketers can use social media to improve their marketing efforts, including the use of blogs, social sites, widgets, video, and livestreaming, among other useful ideas.
JUST GETTING STARTED?
NetWits offers a kind of social media starter kit for non-profits. Begin here.